Uniting a new generation of entrepreneurs to build experiential growth amid real-world challenges.

 

As traffic dividends recede and product-and-price tactics lose their edge, customer experience is emerging as the most powerful engine for companies to outlast cycles and drive sustainable growth.

 

In 2024, X Experience Business School officially launched its systematic curriculum. A growing number of forward-thinking entrepreneurs have stepped into the “Chief Experience Officer” strategy program, starting from “experience” to re-engineer their growth logic and forge differentiated competitiveness.
They believe: customer affection is the key variable for growth.

 

Real change happens on site ｜ an entrepreneurial portrait of co-creating experiences.

 

Over the past year, more than a hundred executives from automobiles, smart manufacturing, new consumer brands, finance, education, real estate, technology, and chain retail have joined the “Chief Experience Officer” strategy course and its hands-on practicum.

 

Across three immersive, high-intensity days, they personally mapped the full customer-experience journey, co-created pivotal Moments of Truth (MOT), scripted customer-emotion storylines, and moved from strategic mindset to organizational execution — from tool drills to scenario simulations — completing deep reconstructions of “user value” again and again.

 

 

Among them are CXOs of listed companies, founders of fast-growing ventures, and masterminds behind top-tier brands. They come from different roles, yet share one conviction: to unlock growth in experience and ignite transformation inside their organizations.

 

Voices from the Alumni | Real stories from the front line

 

“Experience drives repeat purchase.”
— UBTECH
“Everyone is an experience officer.”
— NIO
“The course offers a complete framework and powerful case studies. Seeing through the customer’s eyes, we built an experience-management system and aligned the whole organization.”
— New Oriental Education
“Customer-centricity is no longer just a slogan; it’s an actionable methodology.”
— Xin Guo Du
“Practical tools and a clear roadmap helped us systematically identify and optimize every critical touchpoint along the customer journey.”
— Midea
“We used to see experience as service; now we know it’s strategy.”
— Ruipai Pet
“Directing an experience is like directing a movie: it needs a script, rhythm, and well-cast roles.”
— Vatti
“Customer experience isn’t a service add-on; it’s a systematic growth engine.”
— DJI
“We rebuilt our product-co-creation mechanism and truly put the customer center-stage.”
— Atour
“Experience is the path that turns brand value from mere awareness into vivid perception.”
— COLMO

 

 

Selected Participating Companies (partial)

 

NIO, UBTECH, Huawei, Tencent, New Oriental, Midea, Vatti, DJI, COLMO, Inovance Technology, Cigna-CMB, Changan Automobile, SF Express, Sungrow, BYD, Ruipai Pet, Vodacom, Xinguodu, Breo, Dong’e Ejiao, LINSY, China Overseas Property, Atour Hotels, Skyworth, Zhonghe Yunke…

A cross-industry, cross-domain learning community of entrepreneurs who equally value the power of experience is taking shape.

 

A Long-Term, Symbiotic Alumni Ecosystem | The course is only the beginning

 

X School is more than a curriculum; it is a long-term, mutually thriving ecosystem for entrepreneurial growth. After the program, alumni continue to benefit from:

- Annual summits and co-creation of cutting-edge cases
- Cross-company visits and cross-industry innovation exchanges
- Alumni-network resource linkage and deep connections
- Project–capital matchmaking and support mechanisms
- Opportunities to be spotlighted as exemplar experience-driven entrepreneurs

 

Co-create on real problems, implement in real organizations. Symbiosis, shared vision, and mutual growth form the bedrock culture of X Experience Business School—and represent a lasting commitment to empower every alumnus.

 

 

Experience-Driven Growth Pathways Take Shape for 2025

 

As we enter 2025, X Experience Business School is fully upgrading its three flagship programs:
- CEO Leadership Lab｜Focus: strategic transformation and experience-based leadership for top executives.
- CXO Strategy Course｜Focus: systematic experience-strategy thinking and end-to-end implementation.
- Organization Enablement Program｜Focus: in-house training + hands-on advisory to turn tools into real-world results.

 

If you’re searching for the key variable to break through your growth ceiling
If you believe customer experience is your company’s “second growth curve”，
Watch for our next enrollment window!

 

《CXO Chief Experience Officer Strategy Course》
《CEO Leadership Lab》
Now recruiting—limited seats!

 

Scan the code to add our program advisor on WeChat and get the details ⬇