In today’s fiercely competitive and rapidly evolving business landscape, customer experience has become the cornerstone of corporate success. On September 20-21, X Experience Business School’s "Redefine Experience, Drive Growth" Strategy Course · Session 002was successfully launched in Shenzhen, offering participants an immersive deep-dive into experience-driven business transformation.
Course Highlights
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Systematic Methodology: A comprehensive framework covering X Experience Business School’s core customer experience strategy, supported by six meticulously designed workshop modules to ensure practical mastery.
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Hands-on Simulation: Theater-style workshops bridge theory and practice, reinforcing methodology through real-world application.
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Cross-industry Collaboration: Professionals from diverse sectors engaged in dynamic discussions, sparking innovative approaches to customer experience.
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Industry Case Studies: Instructors shared battle-tested strategies, demonstrating how the methodology drives tangible business success.
Key Moments: Where Knowledge Meets Practice
Over two intensive days, participants not only gained a profound understanding of customer experience systems but also explored tailored innovation paths through real-world case studies and cross-industry exchanges. Each attendee left equipped with actionable insights to drive transformative change in their organizations.
During the two-day course, participants not only gained extensive theoretical knowledge but also consolidated their learning results through a series of carefully designed practical sessions. Every participant fully engaged in the theater-style workshops, conducting group discussions, developing experience plans, and demonstrating complete customer experiences in combination with real business scenarios.
In the workshops, participants applied the six-module methodology they had learned to carry out creative practices around the theme of "hotel customer experience". Each group conducted comprehensive innovative designs for different types of hotels, covering everything from brand commitments, value propositions, and experience principles to key touchpoints (Moments of Truth, MOT) in the customer journey. Meanwhile, participants also delved into the core logic of experience strategy, encompassing the complete path from experience diagnosis, optimization, and enhancement to continuous management. The collision of ideas brought the classroom atmosphere to a climax. Participants expressed that this immersive learning method not only helped them better understand complex experience strategies but also enabled them to quickly apply what they had learned to practical business, resulting in substantial gains.
Mentor’s Message
Ms. Zhou Rong, founder of X Experience Business School, shared her unique perspective during the course: "Shaping customer experience is like choreographing a wonderful performance! There is a script, actors, props, and a stage, all to create a theatrical experience for the audience and convey core values."
Ms. Zhou Rong believes that enterprises should, through carefully choreographed customer experience journeys, not only meet customers’ needs but also exceed expectations, create emotional connections, and ultimately win long-term loyal customer relationships. She encourages participants to always put customers at the center, enhance customer experience through innovative methods, and regard experience as a long-term competitive advantage for enterprises.
She also sent a message to all participants: "In the era of experience, the end of today’s learning is just a beginning. I hope that in your future work, you will continue to translate the knowledge you have learned into actions, promote the experience upgrading of your enterprises, and achieve real growth."
Golden Quotes from the Classroom
- Differentiated brand commitments can only be perceived by consumers through distinctive initiatives.
- The development of a story should have ups and downs, with proper transitions and coherence.
- When facing the same problem, come up with different solutions!
Highlights of Participants
The September course attracted participants from well-known enterprises such as NIO, Royole, Huawei, New Oriental, Vatti, DJI, Newland, and Inovance Technology, who gathered to learn and discuss the innovation and practice of customer experience.
The successful holding of the strategic course *Reshaping Experience, Driving Growth* has received high praise from participants. Many participants stated that the course content is not only solid in theory but also integrated with practical experience, helping them gain a clearer understanding of the core value of customer experience.
Register Now, Limited Seats Available!
Scan the QR code at the end to add the course supervisor on WeChat for consultation.