Today, the logic of sales has been completely reshaped.

What customers purchase is not merely a product,

but the entire experience from the first contact to the final transaction.

 

However, many enterprises are still stuck in the old model—relying on sales scripts, competing on product selling points, and lacking a systematic approach. As a result, they struggle to close deals with customers and suffer from low repurchase rates.

 

When enterprises like Mercedes-Benz, Disney, Atour Hotels, and Pang Donglai have won trust through "experience" and driven repurchases with "trust", this logic is also becoming the underlying capability for sales growth in the new era.

 

Jointly Launched by City University of Hong Kong × X Experience Business SchoolExperiential Sales Growth ProgramThis is a practical training camp designed for entrepreneurs, core managers, and frontline teams.

2-day-1-night immersive learning × experiential drillsMaster the high deal-closing system of "winning customers through experience", enabling customers to be willing to choose, happy to repurchase, and active in recommending.

 

2025 · First Phase Enrollment LaunchedSuitable for: Business owners, sales directors, marketing/experience managers, store managers

 

Registration is now open