In today’s market,

what customers purchase is not just a product, but an experience where they feel understood, respected, and emotionally connected.

 

When enterprises such as Mercedes-Benz, Disney, Starbucks, NIO, and Pang Donglai have taken "experience" as their core to thrive through business cycles, experience-driven growth has become a new growth logic for the service industry.

 

Jointly Launched by City University of Hong Kong × X Experience Business School

Experience-Driven CEO Leadership Program for the Service IndustryTailored for entrepreneurs and senior executives in the service industry during the transformation period, this program offers a systematic journey of growth and breakthrough.

 

Here, you will:
·Co-research with top 100 global professors and founders of industry benchmarks
·Visit benchmark enterprises to learn the growth logic driven by experience
·Co-create the blueprint for your enterprise’s growth with like-minded entrepreneurs

2025 First Session · Limited to 30 Seats

 

Registration Interview Opportunities Now Open