X Experience Business School, China’s first professional educational organization with experience as its core value orientation, is dedicated to cultivating experience-driven corporate CEOs for China.

Experience is emerging as the core strategy and growth engine for the new generation of enterprises.

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China’s first practical business education platform Centered on ”experience” and focused on growth

: In today’s era where the dividends from products and traffic are gradually fading, growth anxiety has become a common challenge for entrepreneurs. As Steve Cannon, CEO of Mercedes-Benz, once said: Customer experience is the new marketing.
Across the globe, building exceptional customer experience has long been a top strategic priority for CEOs of leading enterprises. Benchmark companies such as Mercedes-Benz, Disney, and Amazon have proven that outstanding customer experience not only drives repeat purchases and word-of-mouth but also fuels sustained growth and excellent financial returns that outpace industry peers.
In China, as the era of extensive growth comes to an end, the principle of ”customer-centricity” is evolving from a mere slogan to a new starting point for competition. It is against this backdrop that we have established X Experience Business School—China’s first business education platform driven by ”experience” and focused on corporate growth.
We bring together world-class faculty, a team of 实战 - oriented mentors, and industry-leading cases to create a truly actionable ”experience-driven growth capability model” for the new generation of Chinese entrepreneurs.

Our Mission

Self-Exploration | Immersive Interaction | Genuine Communication | Sustained Coexistence

At X Experience Business School, we believe:
Every learning journey is a voyage to delve into oneself, gain insights into business, and connect with the world;
Every on-site study tour is an opportunity to face real challenges and expand the boundaries of cognition.
We take experience as a medium to awaken entrepreneurs’ perception and action,
Reflect on growth in real scenarios, reshape cognition through sincere communication,
And jointly build leadership and organizational capabilities that can evolve continuously.
We are committed to transforming ”customer-centricity” from a slogan into actionable strategic capabilities. Through a scientific methodology system, practical guidance from world-class mentors, and immersive scenario-based teaching, we help entrepreneurs master truly replicable and implementable experience strategy models. Here, you will learn how to lead enterprises in building sustainable customer value and growth capabilities with brand as the orientation, users as the driver, and experience as the core, and become a future-leading ”experience-driven CEO.”

Strategic Resources

: Integrate top-tier resources to build an experience-driven platform for systematic growth.
We not only impart concepts but also construct a complete set of actionable and transformable experience capability systems.
Leveraging the dual drivers of practical mentors and academic experts, the integration of on-site study tours and classic cases, and the multi-dimensional collaboration of systematic methodologies and capital support, we help enterprises achieve experience-driven sustainable growth from strategy to execution.
Resources are not just about quantity, but the integration of methodologies, experience, and ecosystems.
Sustained symbiosis and mutual growth—empowering enterprises to achieve exceptional customer experience and continuous growth.

Latest Updates | Witness Every Moment of Cognitive Insight and Action Taking

: Leveraging systematic strategic resources, entrepreneurs continuously reshape their cognition and build new growth logics through authentic classroom learning, on-site corporate visits, and in-depth exchanges.
We not only witness the exploration journey of every experience-driven entrepreneur but also capture the moments when one organization after another undergoes genuine transformation.

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A growing number of enterprises are regarding experience as their core strategy.

: In today’s ever-evolving business environment, a growing number of consumers are paying for ”experiences”—and this trend will only intensify in the future.
As the era of extensive growth comes to an end, shaping exceptional customer experiences has become a key pathway for leading enterprises to build competitive barriers and achieve steady growth.
These cases provide real and replicable models for enterprises to practice experience-driven strategies.

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Win customers through experience, and achieve growth through relationships.

: Our Goal:
To enable customers to perceive and recognize the unique value of the brand in every interaction.
What We Help Enterprises Achieve:
Make customers perceive us: Convey trust through experiences and build emotional connections.
Make customers choose us: Create irreplaceable differentiated experiences to strengthen brand memory.
Make customers advocate for us: Uncover deeply resonant brand traits to inspire active sharing.
Make customers stay loyal to us: Connect the entire customer journey to drive long-term relationships and repeat purchases.
Ultimately, we build a customer-centric, experience-driven growth path, empowering enterprises to achieve steady and sustainable growth.

Practical Model

: In a complex and ever-changing market environment, genuine change cannot be driven by strategic intentions and management slogans alone. For enterprises to achieve customer-centric transformation, they need a structured, implementable, and replicable experience methodology system.
Based on over a decade of industry expertise and practical experience with Fortune 500 companies, we have developed an ”Experience-Driven Growth System” specifically designed for entrepreneurs. This system focuses on six key modules, covering the entire path from brand positioning to customer journey, and from organizational collaboration to scenario-based implementation. It is not an abstract model but a practical tool that you can take back to your enterprise, share with your team, and use to drive organizational change. You will gain a renewed understanding of the strategic value of ”customer experience” and, through practice, build the experiential capabilities that truly make customers choose you, remember you, and remain loyal to you.

Experience-Oriented CEO Leadership Program

: Reinvent Growth through Experience, Cultivate Future-Ready Corporate Leadership.
A year-long growth journey tailor-made for Chinese entrepreneurs, focusing on ”customer-centric” strategic transformation and organizational restructuring. It systematically builds a cognitive framework, leadership model, and implementation path for experience-driven growth.
The program encompasses six core modules × on-site corporate visits × guidance from global mentors, empowering entrepreneurs to hone their decision-making, organizational, and growth capabilities amid real-world challenges. Ultimately, it equips them to become true ”Experience-Oriented CEOs” who can drive their enterprises forward through experience.

CXO Chief Experience Officer Strategic Course

: A practical methodology to truly implement experience. Designed exclusively for senior executives in core functional departments such as branding, marketing, product, customer service, and experience, it focuses on three key issues: brand perception, customer journey, and organizational collaboration, helping the CXO community master core methods to drive the implementation of experience strategies. Through 3 days of intensive co-creation learning, integrating real cases, practical tools, and action plans, it builds a team of ”internal change enablers” that can truly trigger a ripple effect of experience within the organization.

Mentor Team

: We bring together world-class scholars, industry leaders, and hands-on experts to help entrepreneurs gain insight into trends, solve growth challenges, and truly translate strategy into on-the-ground business practice.

X School provides resources for all participants.

: With the goal of supporting alumni and fostering elites, we aim to build an alumni community and a series of resource platforms, enabling participants to continue enjoying alumni benefits beyond the courses and facilitating their long-term development.

Alumni Association

: The Alumni Association, composed of all course participants, is committed to building a communication platform for alumni across different periods and courses to engage in knowledge discussion, experience sharing, and resource pooling. It also serves as an open platform for experts in China’s experience industry and enterprises that value experience in China, offering knowledge exchange, cultivation guidance, resource sharing, and professional services.

Annual Summit on Consumer Experience Innovation

: Participants will receive an invitation to attend the Annual Summit on Consumer Experience Innovation, where they can engage in face-to-face exchanges with leaders, experts, and innovators from various industries to jointly explore the future trends of consumer experience. Post-summit activities may also include small-scale workshops, thematic discussions, and practical guidance, providing participants with opportunities for continuous learning.

Capital Empowerment

Participants with high-quality potential, as well as their related enterprises and projects, will have the opportunity to receive empowerment from cooperative capital. We believe that the capital empowerment program will become an important accelerator on the path to success for participants. It can not only help participants achieve the success of their current projects but also lay a solid foundation for their long-term development.

We will provide you with:
Strategic Advice
Guidance from our expert team will be tailored to your resources and advantages, helping you gain strong support in terms of brand positioning, business models, and the formulation and implementation of customer experience strategies, thereby creating conditions for successful project execution.

Innovation Acceleration
We support your enterprise by assisting you in achieving business implementation and market breakthroughs at the capital level while you formulate your expansion strategies.

Experience is emerging as the core strategy and growth engine for the new generation of enterprises.

X School | Cultivating customer-centric, growth-oriented entrepreneurs.

China’s first practical business education platform Centered on ”experience” and focused on growth

Our Mission

Self-Exploration | Immersive Interaction | Genuine Communication | Sustained Coexistence

Strategic Resources

Latest Updates | Witness Every Moment of Cognitive Insight and Action Taking

A growing number of enterprises are regarding experience as their core strategy.

Win customers through experience, and achieve growth through relationships.

Practical Model

Experience-Oriented CEO Leadership Program

CXO Chief Experience Officer Strategic Course

Mentor Team

X School provides resources for all participants.

Alumni Association

Annual Summit on Consumer Experience Innovation

Capital Empowerment

Sign up now to begin a new chapter in your business growth!

Experience is emerging as the core strategy and growth engine for the new generation of enterprises.

X School | Cultivating customer-centric, growth-oriented entrepreneurs.

China’s first practical business education platform Centered on ”experience” and focused on growth

Our Mission

Self-Exploration | Immersive Interaction | Genuine Communication | Sustained Coexistence

Strategic Resources

Latest Updates | Witness Every Moment of Cognitive Insight and Action Taking

A growing number of enterprises are regarding experience as their core strategy.

Win customers through experience, and achieve growth through relationships.

Practical Model

Experience-Oriented CEO Leadership Program

CXO Chief Experience Officer Strategic Course

Mentor Team

X School provides resources for all participants.

Alumni Association

Annual Summit on Consumer Experience Innovation

Capital Empowerment

Sign up now to begin a new chapter in your business growth!

Enrollment Inquiry